06 December 2010

"Marketing is the death of the new . . ."

"Marketing is the death of the new. It has its purposes in this culture, where if something is not available for sale and distribution, it has no inherent meaning. Marketing hoists objects and activities out of the realm of the personal and into the public sphere -- quite literally into the marketplace, a location that used to be physical but is now psychological, financial, and transactional. It finds the things we like to dream of, dance to, play with, and shovels them into the maw of our collective desire. And we eat. And it is good, for a while. Then it all goes where consumed things eventually go, into the great ocean somewhere out of mind. Then the whole digestive cycle starts over with some new product."

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